Urban Airship has raised another $25 million in funding to expand its mobile marketing platform to additional partners in the U.S. and abroad. August Capital led the new round, with existing investors Foundry Group, Intel Capital, True Ventures and Verizon also participating. Urban Airship has raised $46.6 million to date.
When most people experience the famous Twitter Fail Whale , they grimace and come back later. When a similar performance issue occurs on the average mobile app, however, consumers may be much more likely to drift away forever. That's what made Crashlytics so potentially valuable to app developers, and why it may become even more valuable to Twitter itself.
A new commercial spotlighting the upcoming Paramount Pictures feature Star Trek Into Darkness quietly introduced a new promotional tool for Apple's developer partners: Customized App Store short links designed to make it easier for consumers to find and install iOS applications.
Gartner said worldwide mobile advertising revenue is set to reach $11.4 billion this year, with overall growth between 2011 and 2016 reaching 400 percent. However, the current economics of mobile advertising is such that, if they're not careful, developers could create a sort of "download bubble" that doesn't reflect the reality of what consumers are actually willing to pay.
Foursquare introduced a new standalone app for Apple's iOS enabling its merchant partners to post photo updates, manage specials and offers and monitor analytics.
PayPal is partnering with retail and hospitality services firm NCR to offer consumers new mobile payment options at restaurants and retail stores.
Groupon has acquired Glassmap, a real-time location sharing and local discovery service optimized for Apple's iOS and Google's Android. Glassmap confirmed the acquisition on its blog. Financial details of the deal were not disclosed.
Developers whose marketing costs were reduced thanks to the frenzy of interest amid the iPhone 5 launch should be warned: The honeymoon is over, according to a new report from mobile marketing platform provider Fiksu.
Groupon released an updated version of its Merchants application for Google's Android operating system, adding support for the GrouponPayments transaction processing platform.
Google is adding location-based deals alerts from digital commerce startup Scoutmob to its Field Trip discovery application for Android.