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Mobile Marketing

Latest Headlines

Latest Headlines

Apple boots AppShopper for violating new App Store guidelines

Apple has removed the popular AppShopper price tracker tool from its App Store, citing a new rule restricting iOS applications from promoting apps other than the developer's own.

Report: Apple, foursquare in talks to share local data

Apple is in preliminary discussions to integrate foursquare local data into its fledgling Maps platform for iOS,  The Wall Street Journal  reports.

Google kills off Punchd mobile loyalty card app

Google will sunset mobile loyalty card application Punchd in mid-2013, roughly two years after acquiring the startup behind the service.

Amazon launches push messaging for Kindle Fire apps

Amazon is rolling out new push messaging capabilities enabling Kindle Fire application developers to alert their customers to software updates and new features.

AT&T rivals Groupon with 'AT&T Alerts,' location-based, personalized deals alerts

AT&T Mobility is partnering with brands including Gap, Staples, Zales, Neiman Marcus, Duracell, Motorola and Discover to introduce AT&T Alerts, a free, location-based deals notification program launching nationwide.

Verizon Selects uses subscribers' location, usage data for opt-in ad program

Verizon Wireless introduced Verizon Selects, a new program using location, Web browsing and mobile application usage data to serve targeted promotions to opt-in subscribers.

Failure to prelaunch: Why apps need early buzz

While Apple tends to create a lot of buzz when it launches a new product, the same cannot be said for mobile developers. Even large companies like Zynga and Rovio Entertainment don't enjoy this kind of pre-launch buzz, leaving the average developer to wonder how he or she could ever generate advance interest in his or her apps.

FCC rules for SoundBite on opt-out text message compliance

The FCC has ruled that a single opt-out text confirmation sent after a consumer drops out of a company's mobile marketing program does not violate the terms of the Telephone Consumer Protection Act.

Flurry raises $25M, on track for IPO in 2013

Flurry completed a fourth round of funding totaling $25 million, increasing total investment in the mobile app analytics firm to $51.6 million. In addition, the company said it is on pace to file an IPO as early as next year.

Fiksu: iOS app downloads surge 33% following iPhone 5 release

Daily downloads from Apple's App Store increased 33 percent in the weeks following the Sept. 21 launch of the company's iPhone 5, according to mobile user acquisition platform Fiksu.