MasterCard is partnering with location-based mobile marketing platform shopkick to offer consumer rewards and special offers at select retail locations across the U.S.
SAN DIEGO--Qualcomm is bolstering its Vuforia augmented reality platform by adding support for image recognition in the cloud, the company announced here at its annual Uplinq developer conference.
Verizon Wireless is adding rewards-based loyalty program Viggle to devices running Google's Android mobile operating system, enabling subscribers to accumulate points by virtually checking in to their favorite television programs.
Square is rolling out new customer rewards features enabling merchants to offer in-app loyalty programs and related services.
Gaming giant Activision Publishing is teaming with mobile application analytics firm Flurry for a new initiative designed to aid third-party developers in their efforts to build, distribute and market titles for Apple's iOS and Google's Android.
Samsung Electronics is launching TecTiles, a Near Field Communications-enabled tag technology designed to automate mobile device functions and drive interactions between consumers and retailers.
With a million mobile apps on the market, developers need to be aggressive when it comes to building consumer awareness for their products. Marketing is a challenge for many developers, who are
American Express introduced My Offers, a mobile deals platform that recommends and ranks merchant offers based on a consumer's spending history and location. My Offers leverages American Express'
NEW ORLEANS--AT&T Mobility ( NYSE:T ) introduced VeriFone GlobalBay Solutions, a point of sale application enabling retailers to leverage mobile commerce services to enhance the in-store shopping
Eighty-four percent of U.S. small businesses engaging in mobile marketing efforts report an increase in new customer activity according to a new survey issued by Web.com. About 69 percent of SMBs