Jason Ankeny
Juniper Research
Yankee GroupTag:
Mobile Marketing
Latest Headlines
Latest Headlines
MasterCard, shopkick team for consumer rewards program
MasterCard is partnering with location-based mobile marketing platform shopkick to offer consumer rewards and special offers at select retail locations across the U.S.
Qualcomm adds cloud-based image recognition to Vuforia AR platform
SAN DIEGO--Qualcomm is bolstering its Vuforia augmented reality platform by adding support for image recognition in the cloud, the company announced here at its annual Uplinq developer conference.
Verizon adds Viggle second-screen rewards app to Android devices
Verizon Wireless is adding rewards-based loyalty program Viggle to devices running Google's Android mobile operating system, enabling subscribers to accumulate points by virtually checking in to their favorite television programs.
Square launches digital loyalty cards for iOS, Android
Square is rolling out new customer rewards features enabling merchants to offer in-app loyalty programs and related services.
Activision, Flurry team for third-party mobile game publishing effort
Gaming giant Activision Publishing is teaming with mobile application analytics firm Flurry for a new initiative designed to aid third-party developers in their efforts to build, distribute and market titles for Apple's iOS and Google's Android.
Samsung introduces TecTiles programmable NFC tags
Samsung Electronics is launching TecTiles, a Near Field Communications-enabled tag technology designed to automate mobile device functions and drive interactions between consumers and retailers.
The top five marketing tips for budget-conscious developers
With a million mobile apps on the market, developers need to be aggressive when it comes to building consumer awareness for their products. Marketing is a challenge for many developers, who are
American Express launches My Offers mobile deals service
American Express introduced My Offers, a mobile deals platform that recommends and ranks merchant offers based on a consumer's spending history and location. My Offers leverages American Express'
AT&T launches retailer point of sale app for iOS
NEW ORLEANS--AT&T Mobility ( NYSE:T ) introduced VeriFone GlobalBay Solutions, a point of sale application enabling retailers to leverage mobile commerce services to enhance the in-store shopping
SMBs credit mobile marketing for driving new business
Eighty-four percent of U.S. small businesses engaging in mobile marketing efforts report an increase in new customer activity according to a new survey issued by Web.com. About 69 percent of SMBs
