Mobile responses to content in magazines continues to evolve, with 20 percent of these activations coming from image-based activations (e.g. invisible watermarks) rather than code-based activations (e.g. QR codes), according Nellymoser.
AT&T Mobility is partnering with Scanbuy to introduce new services enabling business customers of all sizes to roll out QR Code-based mobile marketing campaigns.
Mobile barcode adoption has not taken off as rapidly in the United States as some analysts had predicted two or three years ago, but that hasn't discouraged mobile marketers and multi-national corporations from implementing QR codes and other 2D barcodes into their mobile strategies.
Bank of America is teaming with Paydiant for a new mobile payments pilot program that forgoes Near Field Communications technology in favor of QR code-based transactions.
Mobile interaction with magazines increased dramatically in the second quarter of 2012, with the number of mobile barcodes in magazines alone growing 61 percent to 2,200 codes, according to a new report from mobile marketing firm Nellymoser.
Mobile interaction with magazines increased dramatically in the second quarter of 2012, with the number of mobile barcodes alone growing 61 percent to 2,000 codes, according to a new report.
Qualcomm is teaming with fast food chain Burger King for BK Mobile Crown Card, a pilot program enabling consumers to pay for their meal by scanning a QR code with their Apple iPhone or Google Android smartphone.
Mobile marketing startup Scan has secured $1.7 million in seed funding to fuel product and market development of QR codes, Near Field Communications, image recognition and other interactive mobile
AT&T ( NYSE:T ) is teaming with USA Today to extend the operator's Mobile Barcodes program to the paper's pages, enabling smartphone users to more deeply interact with news and unlock offers from
Close to 90 percent of marketers plan to expand their mobile efforts in 2012 according to a new survey commissioned by AT&T ( NYSE:T ).
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