Jason Ankeny
Juniper Research
Yankee GroupTag:
QR Codes
Latest Headlines
Latest Headlines
Study: Stand-alone QR codes in magazines fall to 70% share
Mobile responses to content in magazines continues to evolve, with 20 percent of these activations coming from image-based activations (e.g. invisible watermarks) rather than code-based activations (e.g. QR codes), according Nellymoser.
AT&T, Scanbuy team on mobile barcode services platform
AT&T Mobility is partnering with Scanbuy to introduce new services enabling business customers of all sizes to roll out QR Code-based mobile marketing campaigns.
NeoMedia CEO speaks out against mobile barcode slowdown
Mobile barcode adoption has not taken off as rapidly in the United States as some analysts had predicted two or three years ago, but that hasn't discouraged mobile marketers and multi-national corporations from implementing QR codes and other 2D barcodes into their mobile strategies.
Bank of America spurns NFC for QR codes with new mobile payments pilot
Bank of America is teaming with Paydiant for a new mobile payments pilot program that forgoes Near Field Communications technology in favor of QR code-based transactions.
User interaction with mobile barcodes skyrockets
Mobile interaction with magazines increased dramatically in the second quarter of 2012, with the number of mobile barcodes in magazines alone growing 61 percent to 2,200 codes, according to a new report from mobile marketing firm Nellymoser.
Report: User interaction with mobile barcodes skyrockets
Mobile interaction with magazines increased dramatically in the second quarter of 2012, with the number of mobile barcodes alone growing 61 percent to 2,000 codes, according to a new report.
Qualcomm partners with Burger King on payments pilot for iOS, Android
Qualcomm is teaming with fast food chain Burger King for BK Mobile Crown Card, a pilot program enabling consumers to pay for their meal by scanning a QR code with their Apple iPhone or Google Android smartphone.
Scan lands $1.7M to expand QR code interactions
Mobile marketing startup Scan has secured $1.7 million in seed funding to fuel product and market development of QR codes, Near Field Communications, image recognition and other interactive mobile
AT&T Mobile Barcodes come to the pages of USA Today
AT&T ( NYSE:T ) is teaming with USA Today to extend the operator's Mobile Barcodes program to the paper's pages, enabling smartphone users to more deeply interact with news and unlock offers from
AT&T: 90% of marketers will expand mobile programs next year
Close to 90 percent of marketers plan to expand their mobile efforts in 2012 according to a new survey commissioned by AT&T ( NYSE:T ).
Click here to view more of this chart from AT&T.
