Ronan de Renesse

Sprint and Telefónica Digital announced Feb. 20 that they will collaborate to establish an advertising alliance, which reportedly will reach the two operators' 370 million customers in Brazil, Germany, the U.K. and the U.S. Both operators have stated that the collaboration will span across messaging, display and location-based advertising.

LTE mobile broadband services are available in seven countries in Western Europe and are due to be launched in six more countries during 2012. Operators are experimenting with marketing strategies