To app users, they're a necessary evil at best. For developers, they may be one of the few sure-fire paths to monetization. Marketers, on the other hand, are unlikely to show major interest unless they can be assured their money will be well spent, which is why in-app advertising is about to come under a lot more scrutiny.
Mobile advertising company Tapjoy announced the release of the PopcornflixGOLD Android app, which the company said will allow users to watch "feature length movies with big stars"--as long as they engage with some in-app advertising first.
Tapjoy President and CEO Mihir Shah has abruptly resigned his post, with the mobile advertising and monetization firm naming former Walt Disney Interactive Media President Steve Wadsworth as his replacement.
Ad networks have become a common means of using up excess inventory of Web traffic on all kinds of sites, but for mobile game developers it represents a new avenue both for monetization and, potentially, discovery of their apps.
Tapjoy updated its software development kit in response to Apple's ( NASDAQ:AAPL ) efforts to reject iOS applications that access unique device identifiers [UDIDs] in iPhones and iPads. According to
Social gaming platform provider PapayaMobile will collaborate with value exchange mobile ad network Tapjoy to create a social marketplace enabling Android gamers to discover new titles based on their
Six months after Apple ( NASDAQ:AAPL ) began aggressively rejecting iPhone and iPad applications that offer incentives--e.g., virtual currency--to encourage users to download other apps, Tapjoy
Mobile application monetization and distribution platform Tapjoy introduced a new mobile video advertising service enabling marketers to sponsor content within popular apps.
Tapjoy raised $30 million in a Series D round of funding led by J.P. Morgan, with existing investors Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures also
Tapjoy introduced a new $5 million fund earmarked to galvanize developer interest in porting games to Google's ( NASDAQ:GOOG ) Android mobile operating system. The monetization and distribution