This week, Yahoo confirmed it would be acquiring visual micro-blogging platform Tumblr in a deal worth $1.1 billion, one of its largest acquisitions to date. The deal is already drawing comparisons to Facebook's $715 million acquisition of Instagram, and it is easy to see why.
Yahoo unveiled an overhauled version of its Flickr photo-sharing application for Google's Android mobile operating system, offering all users a free terabyte of storage.
Yahoo is in advanced discussions to acquire social networking platform Tumblr for as much as $1 billion, Adweek reports. AllThingsD first reported on the talks, noting the two firms are also mulling strategic alliance and investment options.
Tumblr is rolling out a native application for Microsoft's Windows Phone 8 operating system, complementing its existing mobile social networking apps for Apple's iOS and Google's Android.
According to new findings provided exclusively to FierceMobileContent by Mobidia, Facebook and Facebook's Instagram service were the most-viewed mobile social apps last month.
Tumblr is expanding its fledgling advertising efforts from the desktop to its mobile applications, a move expected to help boost the social network to profitability by the end of 2013.