Twitter wants to be more than a platform for 140-word messages and is reportedly seeking partnerships with television networks to acquire high-quality video and advertising. The deals would reportedly allow Twitter to sell advertising to accompany the video content and split the revenue with the networks. Video seems to be something that would appeal to Twitter users, who apparently chat a lot about their TV watching experiences.
NEW YORK--Mentions of the word "Boston" rose 200 times the normal rate following the explosions at the Boston Marathon on Monday, according to Michael Sippey, vice president of consumer products at Twitter.
Barnes & Noble is bolstering its Nook tablets and e-readers by preloading popular social networking applications Pinterest and Twitter as well as a revamped version of Facebook.
Twitter is reportedly poised to roll out a standalone music application leveraging technologies acquired with music discovery service We Are Hunted.
Mobile publishers like Facebook, Twitter, Pandora and The Weather Channel are rapidly gaining control of the U.S. mobile display advertising market, ending years of dominance by ad networks like Google, Millennial Media and Apple, research firm IDC reports.
Twitter is rolling out a revamped version of its Android application, promising users a more native experience crafted in line with the design principles Google introduced with the release of its Android 4.0 OS update.
Apple has introduced age-rating notification boxes below each iOS application's developer credits, a move that could assuage consumers and watchdog groups calling for greater transparency around the App Store shopping experience.
Just in time for the beginning of the 2013 Major League Baseball regular season, BlackBerry is rolling out the popular MLB.com At Bat application to its new BlackBerry 10 smartphones. Separately, BlackBerry is also updating its Facebook and Twitter social networking apps.
Twitter is on pace to generate global advertising revenues of $582.8 million in 2013, with mobile ads yielding 53 percent of that total, or $308.9 million, research firm eMarketer forecasts.
Vodafone's new head of social media has been given the go-ahead to boost the operator's brand by using social media as more than a tool for customer service.