Forty percent of U.S. adults who plan to follow the 2012 Summer Olympics will rely on two or more devices for coverage, according to a new study issued by mobile marketing services firm Velti.
There is a new factor influencing the polls this year: The rising number of smartphone users (around half of adult Americans) who are reading political news on their phones, interacting with political apps and viewing mobile ads.
Apple's ( NASDAQ:AAPL ) iOS surpassed Google's ( NASDAQ:GOOG ) Android on mobile ad impression share during the first quarter of 2012 according to mobile marketing firm Velti. At the end of 2011, iOS and
Mobile marketer Augme Technologies has filed suit against rival Velti, alleging three counts of patent infringement. The Augme suit, filed in the U.S District Court of Delaware, asserts Velti is in
Mobile marketing technology provider Velti has reached an agreement to acquire U.K.-based marketer Mobile Interactive Group. Velti will cough up a minimum consideration of $25 million, including $20
Shares of mobile advertising network Velti raised about $150.2 million as the firm made its U.S. stock market debut late last week. Shares of Velti--trading on Nasdaq as 'VELT'--closed at $15.58 on
Mobile marketing and advertising solutions provider Velit announced its acquisition of mobile ad tools and technology developer Media Cannon. Financial terms were not disclosed. According to Velti,
Mobile marketing and advertising solutions provider Velti announced the launch of Velti mGage, an online platform promising brands, agencies, publishers and operators a one-stop shop for mobile
Velti announced its acquisition of rival mobile advertising services provider Ad Infuse. Financial terms of the deal were not disclosed. According to Velti, the Ad Infuse purchase enables the company