For Viggle, it's not about being a rewards app or a social media app or even a way for networks and programmers to track their audiences. President-COO Greg Consiglio explains why and where the company is going in a question-and-answer session with FierceIPTV editor Jim Barthold.
Viggle, a loyalty program for television that gives people real rewards for checking into the television shows they're watching, has found its place in the video market by providing a second screen app for users who like to view their video on various connected devices.
It's possible that Viggle will follow the TiVo example and go from a noun to a verb as in, "Did you Viggle that program?" For now, though, President and COO Greg Consiglio is focused on expanding Viggle's profile as a second screen app that is also a social app and a rewards program for broadband-connected pay TV subscribers. Jim Barthold talks with Consiglio about Viggle's value to service providers.
Social TV app provider Viggle said it is commissioning Nielsen to conduct two studies aimed at tracking how second-screen apps on smartphones and tablets impact the viewing of TV programming and advertising.
In today's spotlight, FierceIPTV talks to Viggle President Greg Consiglio about how the company is looking to make a business out of selling ads to marketers who can reach viewers using its social TV application on smartphones and tablet computers.
There has, of late, been some effort to dismiss the value of television as just a component of a broadband experience. The misguided thinking is that TV is peripheral, a video component to a wider ranging broadband initiative. That certainly flavored my conversation with Greg Consiglio , president and COO of second screen app provider Viggle.
Despite the best efforts of broadcasters and content providers, TV viewers with second-screen capabilities are not especially keen on using the devices to interact directly with apps that accompany TV programs they're watching, the latest research from The NPD Group indicates.
Second screen apps start-up Viggle's plans to take over older and bigger second screen player GetGlue for $25 million and some stock has become, well, unglued.
Less than two months after Viggle agreed to buy social TV rival GetGlue for $80 million in stock and cash, GetGlue founder Alex Iskold announced on Sunday that the company decided to scrap the deal.
Social TV application makers Viggle and GetGlue have called off their merger plans. The companies did not specify the rationale behind the decision; in a blog post announcing the decision, GetGlue founder and CEO Alex Iskold wrote "the two companies remain friendly."