Microsoft is eliminating its Points virtual currency system in favor of a new gift card system spanning platforms including Windows Phone, Windows and Xbox.
Facebook has contacted Microsoft to request the removal of more than three-dozen copycat mobile social networking apps optimized for the Windows Phone operating system.
Microsoft is asking Windows Phone users to test drive a new beta version of its official Facebook application.
Downloads from the four leading application storefronts--Apple's App Store, Google Play, BlackBerry World and Microsoft's Windows Phone Store--climbed to a total of 13.4 billion worldwide during the first quarter of 2013, an 11 percent increase over the fourth quarter of 2012, research firm Canalys reports.
Mobile games now drive more than one-third of Windows Phone Store downloads and 60 percent of total app revenues, Microsoft reports. Close to half of the top 50 Windows Phone developers create games for the platform, the firm adds.
A now-removed job posting indicates Microsoft is moving to unify its mobile and desktop software platforms, making applications written for its Windows Phone operating system available across Windows 8/Windows RT PCs and tablets and vice versa.
Consumers across the globe spent more than $8 billion on premium mobile application downloads in 2012, an increase of 27 percent compared to 2011 figures, according to new data from mobile market research firm research2guidance. At the same time, however, average revenues per paid app dropped from $26,720 in 2011 to $19,560.
Microsoft is kicking off Windows Phone Next App Star, a competition designed to fuel developer interest in the company's Windows Phone 8 mobile operating system.
Microsoft is updating the online outpost of its Windows Phone Store application marketplace, adding streamlined search results as well as SD card-enabled software installs.
Microsoft is updating its Windows Phone Store in conjunction with the release of its refreshed Windows Phone 8 mobile operating system, introducing new tools to improve app search and discovery.