Atari is extending its venerable Breakout franchise to Apple's iOS platform, teaming with Zynga to launch Super Bunny Breakout .
Zynga said it will report weaker third quarter revenue and lowered its full-year guidance for 2012. In addition, Zynga CEO Mark Pincus hinted that the company will address these near-term challenges "by targeted cost reductions" and by focusing on its new game pipeline.
Zynga is expanding its first-ever mobile role-playing games Montopia and Ayakashi: Ghost Guild to the Western market. The two free-to-play titles were initially introduced exclusively to Japanese consumers in early 2012.
Zynga CTO of Infrastructure Allan Leinwand has left the beleaguered social gaming giant to take a similar role at enterprise IT firm ServiceNow, GigaOm reports.
At least four Zynga executives have resigned within the last several weeks as the beleaguered social gaming giant's share price continues to slide.
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Zynga Chief Operating Officer John Schappert has resigned one week after the firm stripped him of his responsibilities as head of social gaming development.
In the wake of mobile gaming giant Zynga's less than stellar second quarter earnings, the company is shaking up its leadership, most notably by demoting its chief operating officer and combining its mobile and Web divisions.
Zynga blamed its second quarter net losses of $22.8 million on recent changes made by social network Facebook as well as diminishing mobile traffic for high-profile acquisition Draw Something .
Mobile app companies have a wide range of options when it comes to generating interest in--and downloads of--their smartphone apps. They can spread the word through Twitter and Facebook, they can generate publicity through press releases and news articles, and they can spend money to advertise their app.