Top Mobile Applications 2006 - Frogger
App: Frogger
Companies: Cascada/Konami
Why it's a top app: How do you improve upon a time-tested arcade classic like Konami's Frogger? Cascada Mobile had an idea: Infect the frog with a bit of viral marketing tech. Leveraging their Mobile TAG Service, Cascada gave Frogger players the ability to share the game with their friends. Gamers simply select a command from the game's menu, enter in the recipient's information and then send an invitation. In only a few clicks, the recipient can then download the game onto their phone-the TAG technology automatically finds and downloads the appropriate version for that user's handset. Best of all, perhaps, is that this technology is embedded into the application itself, allowing for seamless integration. Thanks to Cascada Mobile, jumping from phone to phone is much easier than trying to cross that busy street.
