Top Mobile Applications 2006 - Penalty Cup
App: Penalty Cup
Companies: IGA/Exit Games/Fishlabs
Why it's a top app: In-game advertising is coming and in a big way. Gamers will increasingly see interactive ads in console, online and even mobile games. And no one is better positioned to take advantage of this emerging market than IGA Worldwide. You might recall that they recently signed a deal with EA--the world's largest interactive entertainment software company and the most profitable in the mobile space--to bring dynamic in-game advertisements to upcoming titles, including the hotly-anticipated shooter Battlefield 2142. As far as the mobile platform is concerned, IGA has already proven its ability, launching dynamic in-game banners and sponsored tournaments in soccer title "Penalty Cup.