Topic:

Metrics and Analytics

Latest Headlines

Latest Headlines

Report: 72% of users now use multiple messaging services

Seventy-two percent of US users now use multiple messaging systems on a daily basis, according to a new report from Acision. However, while alternatives to SMS like IM and over-the-top mobile messaging services are gaining ground, 72 percent of users are still dependent on SMS.

Zynga's 'Draw Something 2' fades quickly after strong start

Zynga's Draw Something 2  is struggling to match the success of its blockbuster predecessor, according to new data from BTIG Research.

Apple's iOS outstrips dedicated handhelds in gaming revenue, report finds

Worldwide consumer spending on mobile games optimized for Apple's iOS has eclipsed total spending on titles for dedicated gaming handhelds like the Sony PSP and Nintendo 3DS, according to a new report issued by researcher IDC and mobile analytics firm App Annie.

Millennial Media: Android trumps iOS with 52% of Q1 mobile ad impressions

Devices running Google's Android generated 52 percent of all mobile advertising impressions across the Millennial Media network during the first quarter of 2013, jumping from 49 percent in the year-ago quarter.

IDC: Windows Phone shipments vault past BlackBerry in Q1

Microsoft's Windows Phone posted the largest year-over-year shipment gains of any smartphone operating system, eclipsing BlackBerry in the race to challenge marketplace leaders Android and iOS, research firm IDC reports.

Gartner: Android fuels 75% of Q1 smartphone sales, iPhone loses ground

Close to 75 percent of all smartphones purchased during the first quarter of 2013 run Google's Android mobile operating system, Gartner reports.

Canalys: Android powers 75% of smartphones shipped in Q1

Close to three-fifths of all smartphones, tablets and notebooks shipped worldwide during the first quarter of 2013 run Google's Android mobile operating system, independent analyst firm Canalys reports.

Forecast: Mobile content revenues to reach $65B in 2016, driven by games, video

Annual revenues generated from content delivered to mobile phones and tablets are on pace to surge roughly $25 billion over the next three years, reaching $65 billion worldwide by 2016, Juniper Research forecasts.

Analyst: Apple's iOS widens Web traffic lead over Google's Android

Apple's iOS continues to generate significantly more U.S. mobile Web traffic than Google's rival Android mobile operating system, fueling the opinion that iPhone and iPad users are more engaged with their devices than consumers across other mobile platforms, investment bank Piper Jaffray reports.

ComScore: Apple's iOS slashes Android's U.S. smartphone lead

Apple's iOS narrowed Android's U.S. smartphone market share lead during the three-month period between December 2012 and March 2013, digital research firm comScore reports.