AT&T introduced AdWorks Blueprint, an audience-targeting initiative that combines anonymous data from the operator's mobile, online and TV users with insights from third-party data providers to help advertisers deliver more relevant messages.
Google is rolling out a revamped version of its AdMob mobile advertising network, promising app developers a host of new tools to improve discovery, distribution and monetization.
Devices running Google's Android generated 52 percent of all mobile advertising impressions across the Millennial Media network during the first quarter of 2013, jumping from 49 percent in the year-ago quarter.
Millennial Media reported revenues of $49.4 million for the first quarter of 2013, a year-over-year increase of 50.1 percent. Around 18 percent of the company's revenue came from outside the United States.
AT&T Mobility is rolling out StarStar Me, enabling subscribers to replace their conventional 10-digit mobile phone number with a personalized shortcode incorporating their name, nickname or other unique identifier.
Sprint Nextel will preload branded content from Time Inc. on select devices, offering subscribers access to entertainment, lifestyle, sports and business news.
The value of ads running on Google's Android-enabled devices declined sharply quarter-over-quarter, while ads for Apple's iOS-enabled devices grew, according to a new report from MoPub. In fact, devices running iOS--including the iPhone, iPad and iPod touch--control over 75 percent of ad spend share, the report said.
NEW YORK--Google is working on ways to enhance how mobile advertisers can track how effective their mobile ads are, even as consumers move between mobile devices and desktop computers, according to a senior Google executive.
Wanderful Media today launched its redesigned Find&Save service, which is a site for newspapers to connect shoppers with local retailers, both big and small. Wanderful is funded by a group of the nation's largest newspaper companies, and the effort represents another attempt by newspapers to remain relevant in the digital--and mobile--age.
Mobile responses to content in magazines continues to evolve, with 20 percent of these activations coming from image-based activations (e.g. invisible watermarks) rather than code-based activations (e.g. QR codes), according Nellymoser.